Posted on: October 31st, 2009 SHEP FAIREY UNVEILS NEW MURAL FOR LEVI’S
World Renowned Street Artist Shepard Fairey Publicly Unveils a New Art
Installation Outside the Levi’s(R) Times Square Flagship Store
Special installation commemorates the launch of Obey x Levi’s(R), a
limited-edition clothing collection jointly designed by Fairey, OBEY Clothing
and the Levi’s Brand
SAN FRANCISCO, Oct. 30 /PRNewswire/ — To commemorate the launch of the new,limited-edition Obey x Levi’s® apparel collection — a line of street-inspired
menswear styles, co-designed by street artist, Shepard Fairey, his OBEY
Clothing collection and the Levi’s® Brand — the artist unveiled a special,
public art installation last night in front of the Levi’s® Store in Times
Square. Executed on Military Island, in the heart of one of the world’s
busiest intersections, this special event offered the public a rare, inside
view of the acclaimed street artist’s unique process. The finished piece is a
layered collage of varying imagery, simultaneously addressing issues that
range from global warming to the power of propaganda to influence. To further
mark the occasion, Fairey also created a series of four new poster designs and
immediately following the mural’s unveiling, the artist signed museum-quality
reproductions of these new works for fans who had eagerly lined up outside the
denim leader’s Times Square store. The publicly-executed mural unveiled last
night was later affixed to the outside facade of the neighboring Levi’s® Store
location and measures approximately 7.5 feet high x 24 feet wide. This work
is a part of a much larger Fairey-developed mural adorning the Times Square
store’s exterior that is 68 feet in total length and wraps around the corner
of Broadway onto 44th Street. The work will be displayed outside of the
Levi’s® Store in Times Square through November 5, at which point it will be
dismantled and removed from public view.
